Know your audience
Before you start writing your blog, you need to figure out if you are trying to write for your industry. Remember, you are writing for your audience, not yourself. When developing content, unless you are your own target market, you should be thinking objectively about the kind of content your audience will want to read. Provide content of value and your audience will keep coming back for more.
Blog consistently or you will lose your audience
Just like social media, it’s important to update your blog consistently. Although there is no one-fits-all approach to how often you should blog, you should update your blog at least once a week. Plan your content in advance around industry events, holidays or product launches. Use an editorial calendar – it will help you stay organized and make it easier to write your blogs.
Don’t underestimate headlines
You may have a compelling blog post, but if your headline is boring, no one is going to read it. Don’t leave your headline as an afterthought – it should grab the reader’s attention.
Use images or videos in your blog posts
Make sure to add at least one relevant image or video to your blog. Your image should be aligned beside your text at the top of the opening paragraph – this makes the paragraph look smaller and people are more likely to read it.
Get your team involved
Open the discussion to your audience
Conclude your blog with some open-ended questions so your audience can start a discussion with you.
Don’t forget about guest blogging
After your blog starts to build an audience, you may be invited to do a guest blog. Similarly, you can ask for guest blog submissions from fellow industry professionals or customers.
Promote your blog
Invite people to subscribe
One way to invite your readers to subscribe to your blog is to receive an enewsletter whenever you publish a blog post. This ensures that your company stays top-of-mind and allows you to build a loyal client base.
It is important to continuously measure your metrics such as views, comments and social shares to know what is more popular.
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